Stayfresh first began by jotting down possible app ideas that would benefit our daily lives as a user. A very common problem in our lives were that we had a tendency to waste food because it would go bad. From there, a proto persona of a user based on our target audience was created to get an idea of our users which were millennials. This was because millennials are around the age where they are either moving out because of school or want to become more independent and don't have a lot of experience managing food. After that, an interview plan was created to have consistent questions asked in each interview. The goal of this was to compare and contrast our learnings about user's habits and behaviors.
During the first round of interviews, people weren't admitting to wasting or throwing away food in comparison to the anonymous survey. As a result, we changed the approached to the questions were changed to sound more positive. Instead of asking if they throw away food, new interviewees were asked how they manage to keep their food fresh and how often was their food still fresh when being cooked. Although the aim was to still learn about wasted food, changing the wording of the questions open them up into talking more about food they had wasted and wished how they could prevent that to save money.
In the survey conducted, 100% of the participants reported that the most common reason food was being thrown out was because it had gone bad and the majority were in the middle when it came to how often food was being thrown out.
